Novo Naqa originated from Mimon Cosmetics which is a huge cosmetic brand in Israel which started in 2003. Avi Mimon – CEO & owner, emerged in 2003 with the exclusive rights for Yuko System hair straightening solutions & completely transformed Israeli women’s hair-care regiment. The revolutionary process included implementation of the brand, training of thousands of hair salons, re-education hundreds of thousands of women to a completely new way of treating their hair & creating an impressive infrastructure of product sales.
Over the years, we have imported, manufactured & successfully infiltrated the market with unique brands of the highest quality.
Mimon Cosmetics created a new brand and he called it Novo Naqa. Novo Naqa is the go-to place that would fulfil all your health and beauty desires. Now, after 14 years in business, we’re proudly Israel’s largest online beauty retailer, giving you over 400 brands at your fingertips. Every day we’re growing and innovating, so watch this space!
What makes “Novo Naqa” unique?
Our beliefs fuel our commitment to offer this impressive range of brands and products with the use pf camel milk as the base product. We believe everyone should have access to beauty, regardless of where you are, who you are, and how much you can spend. We believe in the power and effectivity of camel milk as the main gem in all beauty and cosmetic products that enhances not only the skin but the beauty from within that doesn’t cost too much!
YES! You read it right! Achieving a healthier skin doesn’t need an expensive method such as regularly going to a face spa or skin care clinic all the time. Those simple little things at home or found at the local store can be a great solution. We will share to you some of the most basic skin care tips that we know which you will be amazed and not realize that they are just at bay. Due to the emerging need for healthy and effective beauty products worldwide, our modern civilization calls for the use of natural and organic ingredients such camel milk in almost all cosmetic products.
Camel milk based products had been proven effective in maintaining a healthier younger looking skin.Camel milk is rich in the following ingredients: Natural AHA’s: AHA’s which assist in the exfoliation of dead skin cells in order to reveal and produce new skin cells which later on helps rejuvenate the skin. Camel milk is also rich iron, Vitamin D, Vitamin C, and Lactic Acid. Because camel milk is saturated with proteins used in moisturizing creams, rich in Vitamin C that serves as a natural anti-oxidant, and anti-bacterial agents that help protect and maintain healthy skin. Camel milk also contains an abundance of vitamins A, B1, B2, B12 and carotene which helps maintain smooth skin with little to no lines and wrinkles. Thus making you feeling younger with a healthier looking skin.
We champion the positive power of beauty
We’ve seen it lift moods, kick-start self-confidence, and connect people across cultures and countries.
We are the Experts
Our team’s knowledge is second to none. Whether you’ve got a question or are looking for the next big thing in beauty, you’re in safe hands at Novo Naqa.
We are proudly digital
We are the biggest online retailer in Israel for health and beauty products and in camel milk-based products, we constantly innovate, discover, and share the inspiring things we find all over the world.
We are Innovative
We offer a host of unique services that you won’t find anywhere else! From Pick ‘n’ Mix sampling, to unlimited delivery and Subscribe & Save we’re constantly looking for ways to make shopping as easy and enjoyable as possible.
We aren’t everywhere but we’re pretty darn close
Shipping to over 120 countries, and counting.
Giving you over 30,000 products at your fingertips
Want to share our passion for all things beauty and digital and join NOVO NAQA BEAUTY CLUB TODAY Dive into a vast collection of articles giving you invaluable insight into the beauty world!